Enthusiast Underwriting's Limited Recreation policy gives Sunday drivers a better rate
Owners of 'Sunday cars' rejoice! Australia's newest specialist vehicle insurer, Enthusiast Underwriting, is offering its new Limited Recreation policy for cars games of any age that are driven on a limited basis.
Offering 60 days cover per year, the policy allows club-level premiums for owners of less frequently used vehicles, provided the vehicle is securely stored in a locked garage when it's not being driven.
The policy can save drivers of weekend cars up to 60 per cent on the everyday premium for the same vehicle.
"There are thousands of later-model cars all over Australia that are rarely used but owners are still paying full price for their registration and insurance," explained Enthusiast Underwriting's marketing manager, Cliff Chambers.
"Owners of pre-1980 models can access cheap registration and insurance through 'club' schemes, but there is no relief for those with newer cars
"Someone with a ten year-old performance car might be paying $1000 or more to insure it on full rates, but under a Limited Recreation policy it can be covered for less than half that amount."
Enthusiast also offer great savings of fully-registered older models which receive the added benefit of excess-free glass cover and automatic salvage retention at no extra charge.
Coverage is also offered to modified vehicles and show cars which are often declined by mainstream insurers.
For more details on Enthusiast Underwriting visit www.enthusiast.com.au
Read the latest Carsales Network news and reviews on your mobile, iPhone or PDA at the carsales mobile site.
Thứ Hai, 2 tháng 4, 2012
Next Focus gets real
New Focus launch in US to be preceded by real-time interactive rally
discount new cars » Get the best price on a new Ford
Ford US will display its social media savvy with the launch of the next generation Focus early in 2011.
Hoping to emulate the huge US success of the interactive online pre-launch of the Fiesta model in 2009, the company has teamed up with the Emmy Award-winning creators of The Amazing Race – Bertram van Munster and Elise Doganieri – to create Focus Rally: America, an event in which six two-person teams swap the driver's seat of a single new Focus charging across the country in five weeks.
While all this is going on, online viewers will be able to not just follow their chosen team, but also help them along the way.
"There are two key elements to this series: first, the interactive element, which is designed to engage viewers throughout the rally and encourage them to participate in the challenges; and second, the real-time twist where consumers have the ability to follow their favourite team in the digital space” says Elise Doganieri .
Amazing Race co-creator van Munster says "Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game."
Followers of the event will be able to keep track in three ways: watching the show as it is streamed on Hulu, becoming fans and followers of the rally teams on Facebook, and actively playing along in challenges to support their favourite team.
Long- and short-form webisodes will stream on Hulu five times a week. Additional content will be generated by participants, giving fans and supporters a glimpse of what is going on behind the scenes in real time across various social media platforms including Facebook, Twitter and YouTube. Content also will be posted at www.focusrally.com.
Players will use the car's new technology – such as Ford SYNC®, MyFord Touch™ and the Navigation System – to complete tasks and challenges.
The winning team will walk away with US$100,000 prize money, while 10 new Focuses will go to their supporters.
Naturally, the higher profile of the competitors, the better Ford's chances of maximising exposure. Ford US is in the process of making a nationwide casting call for potential participants.
The base qualifications?
Ford says it is looking for "adventurous, socially connected people - who want to have a once-in-a-lifetime cross-country adventure - people who are highly connected through social media and have a built-in group of fans and supporters. They also need to have a big personality and be entertaining on camera."
Sound like you? Pity it's happening in the USA.
Read the latest Carsales Network news and reviews on your mobile, iPhone or PDA at the carsales mobile site.
discount new cars » Get the best price on a new Ford
Ford US will display its social media savvy with the launch of the next generation Focus early in 2011.
Hoping to emulate the huge US success of the interactive online pre-launch of the Fiesta model in 2009, the company has teamed up with the Emmy Award-winning creators of The Amazing Race – Bertram van Munster and Elise Doganieri – to create Focus Rally: America, an event in which six two-person teams swap the driver's seat of a single new Focus charging across the country in five weeks.
While all this is going on, online viewers will be able to not just follow their chosen team, but also help them along the way.
"There are two key elements to this series: first, the interactive element, which is designed to engage viewers throughout the rally and encourage them to participate in the challenges; and second, the real-time twist where consumers have the ability to follow their favourite team in the digital space” says Elise Doganieri .
Amazing Race co-creator van Munster says "Not only will viewers be able to follow along in real time, but followers will have the ability to impact the outcome of the game."
Followers of the event will be able to keep track in three ways: watching the show as it is streamed on Hulu, becoming fans and followers of the rally teams on Facebook, and actively playing along in challenges to support their favourite team.
Long- and short-form webisodes will stream on Hulu five times a week. Additional content will be generated by participants, giving fans and supporters a glimpse of what is going on behind the scenes in real time across various social media platforms including Facebook, Twitter and YouTube. Content also will be posted at www.focusrally.com.
Players will use the car's new technology – such as Ford SYNC®, MyFord Touch™ and the Navigation System – to complete tasks and challenges.
The winning team will walk away with US$100,000 prize money, while 10 new Focuses will go to their supporters.
Naturally, the higher profile of the competitors, the better Ford's chances of maximising exposure. Ford US is in the process of making a nationwide casting call for potential participants.
The base qualifications?
Ford says it is looking for "adventurous, socially connected people - who want to have a once-in-a-lifetime cross-country adventure - people who are highly connected through social media and have a built-in group of fans and supporters. They also need to have a big personality and be entertaining on camera."
Sound like you? Pity it's happening in the USA.
Read the latest Carsales Network news and reviews on your mobile, iPhone or PDA at the carsales mobile site.
Ford feels the difference
Ford's new slogan echoes an earlier one, but in an imperative tense
discount new cars » Get the best price on a new Ford
Remember 'Have you driven a Ford lately?' Many people do, it seems. It also seems like Ford has been struggling to find a slogan since that can achieve a similar level of recognition and acceptance. Perhaps that slogan is now here...
Joe Hinrichs, Ford's president of Asia/Pacific and Africa, introduced the company's new slogan ('Feel the difference') at the media preview for the T6 Ranger earlier this week. While it doesn't sound like an invitation as the earlier slogan was, it's more assertive and arguably more positive too.
With evangelical enthusiasm Hinrichs launched into an explanation that 'Feel the difference' is not just about driving a Ford and establishing that it's competitive or even superior. The new slogan covers the entire gamut of Ford's engagement with customers.
"We are transforming the Ford brand; not just here, not just in the United States, but everywhere," said Hinrichs. "The change is noticeable already. The momentum is growing and there is much more to come.
"In fact, you can 'feel the difference' -- a difference that comes from listening to customers, making them feel truly involved with us and building our business around delivering for them.
"We are approaching the world a bit differently and we believe the customers have the point of view. When you are in a Ford, you are immediately feeling the difference. It's a difference you need to feel for yourself and that is a concept we're using increasingly to communicate to our customers. 'Feel the difference' means Ford stands for something distinctly special; it's for people who don't necessarily follow all the others, who are not afraid to stand out in a crowd, and reject the notion that all products are basically the same.
"'Feel the difference' is not about telling consumers what to believe, instead it's an invitation to be exploratory and open-minded. It leaves the final judgment, the ultimate assessment with the customer. And it speaks volumes about where the Ford brand is going."
Ford Australia president, Marin Burela, informed the Carsales Network during the industry day at the Australian International Motor Show in Sydney that the new slogan will be adopted globally and has already been rolled out in Europe. Australia, as part of the Asia/Pacific and Africa region in the Ford world is next and the Americas follow. Burela doesn't accept that the new slogan was influenced by 'Have you driven a Ford lately?', but did explain that Ford Australia's most recent slogan ('Who's most likely?') was developed about two years ago, in the knowledge that 'Feel the Difference' was going to be rolled out across the globe. According to Burela, the Aussie slogan was created in advance as a stop-gap to maximise the effect of the new slogan for when it was launched here.
We'll have to wait for the Gruen Transfer professionals to analyse the new slogan, but it seems like a good move. Can it overcome long-standing marketplace perceptions of the Ford dealership experience however, or the set-in-concrete view that all Fords are taxis?
For our full coverage of the Australian International Motor Show in Sydney visit our minisite at carsales.com.au/aims.
Read the latest Carsales Network news and reviews on your mobile, iPhone or PDA at carsales' mobile site.
discount new cars » Get the best price on a new Ford
Remember 'Have you driven a Ford lately?' Many people do, it seems. It also seems like Ford has been struggling to find a slogan since that can achieve a similar level of recognition and acceptance. Perhaps that slogan is now here...
Joe Hinrichs, Ford's president of Asia/Pacific and Africa, introduced the company's new slogan ('Feel the difference') at the media preview for the T6 Ranger earlier this week. While it doesn't sound like an invitation as the earlier slogan was, it's more assertive and arguably more positive too.
With evangelical enthusiasm Hinrichs launched into an explanation that 'Feel the difference' is not just about driving a Ford and establishing that it's competitive or even superior. The new slogan covers the entire gamut of Ford's engagement with customers.
"We are transforming the Ford brand; not just here, not just in the United States, but everywhere," said Hinrichs. "The change is noticeable already. The momentum is growing and there is much more to come.
"In fact, you can 'feel the difference' -- a difference that comes from listening to customers, making them feel truly involved with us and building our business around delivering for them.
"We are approaching the world a bit differently and we believe the customers have the point of view. When you are in a Ford, you are immediately feeling the difference. It's a difference you need to feel for yourself and that is a concept we're using increasingly to communicate to our customers. 'Feel the difference' means Ford stands for something distinctly special; it's for people who don't necessarily follow all the others, who are not afraid to stand out in a crowd, and reject the notion that all products are basically the same.
"'Feel the difference' is not about telling consumers what to believe, instead it's an invitation to be exploratory and open-minded. It leaves the final judgment, the ultimate assessment with the customer. And it speaks volumes about where the Ford brand is going."
Ford Australia president, Marin Burela, informed the Carsales Network during the industry day at the Australian International Motor Show in Sydney that the new slogan will be adopted globally and has already been rolled out in Europe. Australia, as part of the Asia/Pacific and Africa region in the Ford world is next and the Americas follow. Burela doesn't accept that the new slogan was influenced by 'Have you driven a Ford lately?', but did explain that Ford Australia's most recent slogan ('Who's most likely?') was developed about two years ago, in the knowledge that 'Feel the Difference' was going to be rolled out across the globe. According to Burela, the Aussie slogan was created in advance as a stop-gap to maximise the effect of the new slogan for when it was launched here.
We'll have to wait for the Gruen Transfer professionals to analyse the new slogan, but it seems like a good move. Can it overcome long-standing marketplace perceptions of the Ford dealership experience however, or the set-in-concrete view that all Fords are taxis?
For our full coverage of the Australian International Motor Show in Sydney visit our minisite at carsales.com.au/aims.
Read the latest Carsales Network news and reviews on your mobile, iPhone or PDA at carsales' mobile site.
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